The art of selling cars is as old as the industry itself, and so is the marketing and advertising that comes along with it. In general when I observe most car dealers I usually see the same thing. Television Ads, Radio promotions, print ads in newspapers or classified sections. Pretty standard stuff. But from where I stand, I see some major opportunities that very few car dealerships are taking hold of. The ones I do see grabbing the opportunity are growing at an incredible rate. The problem is, the marketing and advertising I am talking about is silent, you can't watch them on TV, you can't read them in the newspaper and you can't hear them on the radio. I want to get into details but please allow me first to explain the history here and why what I am about to explain to you is true. If you aren't interested skip past the second picture, however I suggest you keep reading because If you work in a dealership or have any say in one. I am about to call you out.