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By Paul Garza 03 May, 2017
The art of selling cars is as old as the industry itself, and so is the marketing and advertising that comes along with it. In general when I observe most car dealers I usually see the same thing. Television Ads, Radio promotions, print ads in newspapers or classified sections. Pretty standard stuff. But from where I stand, I see some major opportunities that very few car dealerships are taking hold of. The ones I do see grabbing the opportunity are growing at an incredible rate. The problem is, the marketing and advertising I am talking about is silent, you can't watch them on TV, you can't read them in the newspaper and you can't hear them on the radio. I want to get into details but please allow me first to explain the history here and why what I am about to explain to you is true. If you aren't interested skip past the second picture, however I suggest you keep reading because If you work in a dealership or have any say in one. I am about to call you out.
By Paul Garza 03 May, 2017
The art of selling cars is as old as the industry itself, and so is the marketing and advertising that comes along with it. In general when I observe most car dealers I usually see the same thing. Television Ads, Radio promotions, print ads in newspapers or classified sections. Pretty standard stuff. But from where I stand, I see some major opportunities that very few car dealerships are taking hold of. The ones I do see grabbing the opportunity are growing at an incredible rate. The problem is, the marketing and advertising I am talking about is silent, you can't watch them on TV, you can't read them in the newspaper and you can't hear them on the radio. I want to get into details but please allow me first to explain the history here and why what I am about to explain to you is true. If you aren't interested skip past the second picture, however I suggest you keep reading because If you work in a dealership or have any say in one. I am about to call you out.
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