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By Paul Garza 13 Oct, 2017
(Beyond Elite) Facebook has launched a new service on their mobile app platform that allows users to order food (Take-out or delivery) directly through its app or website. 

Facebook has partnered with several major restaurants including  Chipotle Mexican Grill Inc, Jack in the Box Inc, Five Guys and Papa John’s International Inc. to provide product and in a blog post announced that it has also signed on food ordering services EatStreet, Delivery.com, DoorDash and Olo to deliver. 

Facebook shares were up nearly 1 percent in early trading Friday morning while food delivery services like GubHub dropped nearly 3 percent.

This move comes only one month after Amazon teamed up with food delivery service OLO which touts over 200 brands nationwide.  

Restaurants would be wise to use this move to their advantage and flow with these developments instead of resist them. Signing your restaurant up with food delivery services like the ones listed above would put your restaurant at a massive advantage over competitors who would ignore this change in cultural direction. 

If your restaurant needs assistance navigating this new development feel free to give us a call!
By Paul Garza 12 Oct, 2017
AT&T shares were down 3.8% due to Wednesdays announcement that 90,000 subscribers dropped their paid TV services. This should come to now surprise to a large majority of Americans who are already consuming more and more video through mobile and tablet devices via streaming services like Netflix and Hulu.

The announcement caused issues across the board for paid TV with Dish Network Corp, Charter Communications Inc, Comcast Corp and Altice USA Inc trading lower. Comcast has reported it expects to lose close to 150,000 subscribers in their 3rd quarter report.

With the continuation of the "cord cutting" era, we can all expect to see more quarters like these from all of the paid TV providers; but what should this mean for the marketing industry? The same thing that we at Beyond Elite have been saying for some time now. Paid TV advertisements are beginning to look more and more impractical. With less people watching paid television it is becoming clearer and clearer that the television commercial industry is overpriced. Furthermore, we are past the hump, there is no coming back. Television is slowly but surely being dethroned from the pedestal on which it stands. 
By Paul Garza 03 May, 2017
The art of selling cars is as old as the industry itself, and so is the marketing and advertising that comes along with it. In general when I observe most car dealers I usually see the same thing. Television Ads, Radio promotions, print ads in newspapers or classified sections. Pretty standard stuff. But from where I stand, I see some major opportunities that very few car dealerships are taking hold of. The ones I do see grabbing the opportunity are growing at an incredible rate. The problem is, the marketing and advertising I am talking about is silent, you can't watch them on TV, you can't read them in the newspaper and you can't hear them on the radio. I want to get into details but please allow me first to explain the history here and why what I am about to explain to you is true. If you aren't interested skip past the second picture, however I suggest you keep reading because If you work in a dealership or have any say in one. I am about to call you out.
By Paul Garza 13 Oct, 2017
(Beyond Elite) Facebook has launched a new service on their mobile app platform that allows users to order food (Take-out or delivery) directly through its app or website. 

Facebook has partnered with several major restaurants including  Chipotle Mexican Grill Inc, Jack in the Box Inc, Five Guys and Papa John’s International Inc. to provide product and in a blog post announced that it has also signed on food ordering services EatStreet, Delivery.com, DoorDash and Olo to deliver. 

Facebook shares were up nearly 1 percent in early trading Friday morning while food delivery services like GubHub dropped nearly 3 percent.

This move comes only one month after Amazon teamed up with food delivery service OLO which touts over 200 brands nationwide.  

Restaurants would be wise to use this move to their advantage and flow with these developments instead of resist them. Signing your restaurant up with food delivery services like the ones listed above would put your restaurant at a massive advantage over competitors who would ignore this change in cultural direction. 

If your restaurant needs assistance navigating this new development feel free to give us a call!
By Paul Garza 12 Oct, 2017
AT&T shares were down 3.8% due to Wednesdays announcement that 90,000 subscribers dropped their paid TV services. This should come to now surprise to a large majority of Americans who are already consuming more and more video through mobile and tablet devices via streaming services like Netflix and Hulu.

The announcement caused issues across the board for paid TV with Dish Network Corp, Charter Communications Inc, Comcast Corp and Altice USA Inc trading lower. Comcast has reported it expects to lose close to 150,000 subscribers in their 3rd quarter report.

With the continuation of the "cord cutting" era, we can all expect to see more quarters like these from all of the paid TV providers; but what should this mean for the marketing industry? The same thing that we at Beyond Elite have been saying for some time now. Paid TV advertisements are beginning to look more and more impractical. With less people watching paid television it is becoming clearer and clearer that the television commercial industry is overpriced. Furthermore, we are past the hump, there is no coming back. Television is slowly but surely being dethroned from the pedestal on which it stands. 
By Paul Garza 03 May, 2017
The art of selling cars is as old as the industry itself, and so is the marketing and advertising that comes along with it. In general when I observe most car dealers I usually see the same thing. Television Ads, Radio promotions, print ads in newspapers or classified sections. Pretty standard stuff. But from where I stand, I see some major opportunities that very few car dealerships are taking hold of. The ones I do see grabbing the opportunity are growing at an incredible rate. The problem is, the marketing and advertising I am talking about is silent, you can't watch them on TV, you can't read them in the newspaper and you can't hear them on the radio. I want to get into details but please allow me first to explain the history here and why what I am about to explain to you is true. If you aren't interested skip past the second picture, however I suggest you keep reading because If you work in a dealership or have any say in one. I am about to call you out.
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